From $200M Star to Startup Scandal

👩‍💼 Female Founders News

Martha Stewart: Skincare Mogul at 84
In partnership with the dermatologist behind Rhode (yes, Hailey Bieber’s brand), Martha just launched a glow-worthy skincare line.
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From $200M Media Darling to Headline Scandal — Daniella Pierson Under Fire
Once celebrated as a Forbes “30 Under 30” founder behind The Newsette, Daniella Pierson now faces explosive allegations. Reports claim she exaggerated subscriber counts — saying she had 500K when internal data allegedly showed far fewer — and inflated revenue, with critics disputing her claim of $40M in 2021.

Pierson fought back publicly. In an Instagram post, she called the coverage a “smear campaign” filled with “false statements and fabricated information,” suggesting she may be targeted because she’s a woman while men often escape scrutiny.

🚀 What’s New in Business & Entrepreneurship

AI Is Fueling the Economy Like a Trust Fund Kid
AI investments made up nearly half of U.S. GDP growth last quarter. Big Tech (Meta, Google, Amazon) dropped $69B on datacenters alone — but experts warn this may be the next dot-com bubble.

Uber’s New Women-Only Matching Feature Makes Total Sense
400K+ sexual misconduct reports later, Uber finally lets women drivers and riders match with each other. The staggering data shows why this feature wasn’t just nice to have — it was urgent.

“Work Weekends or Quit”
AI startup Cognition is giving newly acquired employees a blunt choice: commit to the founder’s 80+ hour, six-days-a-week grind — or take nine months’ salary and quit now. Corporate culture shock, anyone?
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Instagram’s Location Update Is a Privacy Nightmare
IG Maps lets users share their live location with friends… except some say it’s doing that without consent. Instagram says it’s opt-in. Users say otherwise.

🎟 Events

Forbes Power Women’s Summit: Where Visionaries Converge
A global gathering of the most influential women in business, tech, and leadership. Expect candid conversations, game-changing insights, and connections that move the needle.
Learn more →

INBOUND Conference in SF: Still Time to Grab a Ticket
From September 3–5, the marketing and startup world’s biggest brains will gather in San Francisco. Expect powerhouse speakers, hands-on sessions, and high-value networking.
Register here →

📚 A How-To Guide: Build an “Inner Circle” That Opens Million-Dollar Doors

Everyone says, “Your network is your net worth.” But in today’s founder world, networking alone is not enough. The people who get invited into deal rooms, land investment in a single call, or hear about opportunities before they’re public aren’t just well-networked — they’re deeply connected to a handful of influential people. These friendships are usually built in spaces you can’t buy your way into or apply for — and yet, you can still get in.

Here’s how:

Step 1: Cold DM with Purpose
Make it a daily habit to reach out to people within your five-year age range that you wouldn’t naturally meet. Invite them for a “coffee chat” — virtually or in person. Use a simple, warm template saved in your notes app, tweak it to be personal, and hit send. Aim for two DMs before you even get out of bed every morning. It takes under five minutes but compounds into life-changing connections.

Step 2: Build a Personal Brand That Makes People Say “Yes”
If you’re invisible, your DMs will be ignored. Share your thoughts, your work, and your wins. Post regularly. The goal is to appear consistently in their feeds so that when you do reach out, they already feel they know you — and are curious to connect.

Step 3: Create a Financial Runway for Access
Having a solid financial cushion gives you the freedom to show up — whether it’s for last-minute trips, exclusive events, or spontaneous introductions. This might mean choosing income sources with high growth potential, investing wisely, and cutting living expenses for a period of time to accelerate savings. The greater your flexibility, the more you can say “yes” when the right opportunities arise.

The Formula: Consistent, targeted outreach + a visible personal brand + the freedom to show up = your ticket to rooms that most people never see.

💬 We Want to Hear From You
Which sections do you love most — breaking news, founder stories, guides, events? And what else would you like to see in future editions? Just hit reply to this email and let us know. Your feedback shapes what we send next.

💌 From the Editor’s Desk

This week’s issue is a reminder that the world of entrepreneurship is equal parts opportunity and reality check. We’re seeing AI supercharge the economy, legacy brands reinvent themselves, and female founders making headlines — for both their wins and their controversies.

At WE, we believe in showing the full picture. That means celebrating bold moves, dissecting hard lessons, and sharing the exact playbooks that get you into rooms you didn’t even know existed. Because in business — and especially for women founders — access, preparation, and courage change everything.

Here’s to making power moves, asking the uncomfortable questions, and building the kind of network that opens million-dollar doors.

With you every step,
Keren
Founder, WE – Women Entrepreneurship